chriscbs
Chris Spiek
RT @golgolli How is #jtbd different from #ux? Can someone enlighten me please? [I want to know too. From someone who knows both. @rjs?]
rjs
Ryan Singer
@chriscbs @golgolli JTBD refers to the situation the user is in and how they define what is valuable.
@chriscbs @golgolli JTBD refers to the situation the user is in and how they define what is valuable.
rjs
Ryan Singer
@chriscbs @golgolli UX refers to the parts of the product or service that the user can contact to realize that value in the situation.
@chriscbs @golgolli UX refers to the parts of the product or service that the user can contact to realize that value in the situation.
rjs
Ryan Singer
@chriscbs @golgolli So a UX person's job is to define the user-facing parts of the product/experience in order to fulfill the JTBD.
@chriscbs @golgolli So a UX person's job is to define the user-facing parts of the product/experience in order to fulfill the JTBD.
rjs
Ryan Singer
@chriscbs @golgolli "UX" profiles the parts of a product/service that the user sees/touches/uses. In contrast to the plumbing or backend.
@chriscbs @golgolli "UX" profiles the parts of a product/service that the user sees/touches/uses. In contrast to the plumbing or backend.
rjs
Ryan Singer
@chriscbs @golgolli You can say UX is part of a product, but you wouldn't say the JTBD is. The JTBD is part of a person's situation.
@chriscbs @golgolli You can say UX is part of a product, but you wouldn't say the JTBD is. The JTBD is part of a person's situation.
rjs
Ryan Singer
@chriscbs @golgolli To sum up, UX is an attribute of the product and JTBD is an attribute of the person in a situation.
@chriscbs @golgolli To sum up, UX is an attribute of the product and JTBD is an attribute of the person in a situation.
rjs
Ryan Singer
@chriscbs @golgolli Does that make sense? It might be a little too subtle to nail in a few tweets.
@chriscbs @golgolli Does that make sense? It might be a little too subtle to nail in a few tweets.
chriscbs
Chris Spiek
@rjs @golgolli Helped me a lot. Didn’t want to misrepresent UX with my own answer (think I get it, but not positive on UX vs UI).
@rjs @golgolli Helped me a lot. Didn’t want to misrepresent UX with my own answer (think I get it, but not positive on UX vs UI).
golgolli
Golli Hashemian
@chriscbs @rjs to me, a good UX process starts with JTBD, but the term UX means diff things to diff ppl (prob part of the problem)
@chriscbs @rjs to me, a good UX process starts with JTBD, but the term UX means diff things to diff ppl (prob part of the problem)
rjs
Ryan Singer
@golgolli @chriscbs I find it more helpful to talk about specific design activities, like interface design, graphic design, etc.
@golgolli @chriscbs I find it more helpful to talk about specific design activities, like interface design, graphic design, etc.
chriscbs
Chris Spiek
@rjs @golgolli Is there an order of operations? Uncover details (consumer/user trade-offs) of Jobs ur addressing and use to fuel UX design?
@rjs @golgolli Is there an order of operations? Uncover details (consumer/user trade-offs) of Jobs ur addressing and use to fuel UX design?
golgolli
Golli Hashemian
@rjs @chriscbs thanks Ryan, that was really helpful. Though, what if you thought of UX as a process instead of the end product?
@rjs @chriscbs thanks Ryan, that was really helpful. Though, what if you thought of UX as a process instead of the end product?
rjs
Ryan Singer
@mustefaJ @chriscbs @golgolli "Job to be Done" - youtube.com/watch?v=f84Lym…, hbswk.hbs.edu/item/6496.html
@mustefaJ @chriscbs @golgolli "Job to be Done" - youtube.com/watch?v=f84Lym…, hbswk.hbs.edu/item/6496.html