samanthastarmer samantha starmer
Any good definitions for 'voice of the customer'? Also looking for diffs between personas and market research profiles #uxworkingwmarketing

December 13, 2010 #

ordoinfo Michael P Smith
@samanthastarmer the main difference for me has always that personas describe information behaviors & goals as well as demographics.

December 13, 2010 #

samanthastarmer samantha starmer
@ordoinfo Great distinction that states it more succinctly than I have been able to. I'll include with a little footnote on who it's from :)

December 14, 2010 #