jangles Neville Hobson
In fact, isn't Klout really just a marketing scheme for the perks? Cynically presented as influence measurement?

October 29, 2011     5 retweets #

AngelaDaffron Angela Daffron
@jangles to the tune of $25k per campaign too! All about the $$$

September 23, 2011 #

jangles Neville Hobson
@AngelaDaffron my own cynicism might be on target then.

October 29, 2011 #

arnehulstein Arne Hulstein
@jangles well, they started off as influence measurement, found out that is impossible and did a pivot to a perks business model. ;-)

October 29, 2011 #

jangles Neville Hobson
@arnehulstein you nailed it in one :)

October 29, 2011 #

adamcranfield Adam Cranfield
@jangles I don't think Klout measures influence - more information conductivity. If u advise me to buy something & I do, Klout doesn't know.

October 29, 2011 #

adamcranfield Adam Cranfield
@jangles and if u shape my opinion on something, Klout doesn't know.

October 29, 2011 #

adamcranfield Adam Cranfield
@jangles Klout needs to be more transparent about its algorithm. Eg how do we know it is a more useful measure than simply no. of followers?

October 29, 2011 #

jangles Neville Hobson
@adamcranfield if Klout doesn't get it right, someone else will eventually.

October 29, 2011 #

adamcranfield Adam Cranfield
@jangles Think transparent data tools are the way to go. Then let people make their own minds up about which measures matter in each context

October 29, 2011 #

jangles Neville Hobson
@adamcranfield I like @azeem 's perspective on this, well articulated bit.ly/vdQ7D4

October 29, 2011 #

adamcranfield Adam Cranfield
@jangles yes I liked @azeem's piece too.

October 29, 2011 #

ilicco ilicco elia
@jangles yup

October 29, 2011 #

mikejulietbravo Mike Briercliffe
@jangles : hardly worth it for the perks they offered to date

October 29, 2011 #

jangles Neville Hobson
@mikejulietbravo and how Klout offers those perks is cynical if @ikepigott 's exp is typical bit.ly/rWKVAC

October 29, 2011 #

flemingsean Sean Fleming
@jangles Ref your klout tweet about a cynical marketing exercise - of course, it's a list selling company. End of.

October 29, 2011 #